/* ASH PR — Direction C ("Merge"): blush paper, Unbounded uppercase display,
   pill nav, filter chips, tilted pinboard press wall, dark plum close. */

:root {
  --paper: #f6ecea;
  --paper-2: #efe0dd;
  --ink: #1e1218;
  --ink-soft: #4a3640;
  --rose: #b4506a;
  --rose-deep: #8e3d54;
  --plum: #2a1420;
  --rule: rgba(30, 18, 24, 0.16);
  --rule-strong: rgba(30, 18, 24, 0.32);
  --card: #fffaf8;

  --font-display: "Unbounded", "Arial Black", sans-serif;
  --font-body: "Outfit", "Helvetica Neue", Arial, sans-serif;
  --font-mono: "Space Mono", ui-monospace, "SF Mono", Menlo, monospace;

  --gutter: clamp(20px, 4.5vw, 64px);
  --max: 1440px;
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 18px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}

a { color: inherit; }
img { display: block; max-width: 100%; height: auto; }
h1, h2, h3, p { margin: 0; }
ol, ul { margin: 0; padding: 0; list-style: none; }
i { font-style: normal; opacity: .55; margin: 0 .35em; }

.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: var(--paper); padding: 10px 14px; border-radius: 999px; z-index: 100; }
.skip:focus { left: 12px; }

.mono {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .14em;
  text-transform: uppercase;
}

.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-mono);
  font-size: 12px; letter-spacing: .14em; text-transform: uppercase;
  color: var(--ink-soft);
}
.eyebrow .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--rose); flex: none; }
.eyebrow--light { color: rgba(246, 236, 234, .75); }

/* ---------- NAV ---------- */
.nav {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap;
  padding: 18px var(--gutter);
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--rule);
}
.wordmark {
  font-family: var(--font-display); font-weight: 800; font-size: 22px; letter-spacing: -.02em;
  text-decoration: none; line-height: 1;
}
.wordmark span { color: var(--rose); }
.wordmark--small { font-size: 18px; }
.nav-pills { display: flex; gap: 8px; flex-wrap: wrap; justify-content: flex-end; }

.pill {
  font-family: var(--font-mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase;
  text-decoration: none; white-space: nowrap;
  padding: 11px 18px; border-radius: 999px;
  border: 1px solid var(--rule-strong);
  transition: background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
}
.pill:hover { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.pill--fill { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.pill--fill:hover { background: var(--rose); border-color: var(--rose); }

/* ---------- BUTTONS ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--font-body); font-weight: 600; font-size: 16px;
  text-decoration: none; white-space: nowrap;
  padding: 16px 26px; border-radius: 999px;
  border: 1px solid var(--rule-strong);
  transition: transform .3s var(--ease), background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
}
.btn:hover { transform: translateY(-2px); background: var(--ink); color: var(--paper); border-color: var(--ink); }
.btn--fill { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.btn--fill:hover { background: var(--rose); border-color: var(--rose); }
.btn--paper { background: var(--paper); color: var(--plum); border-color: var(--paper); }
.btn--paper:hover { background: var(--rose); color: var(--paper); border-color: var(--rose); }

/* ---------- HERO ---------- */
.hero {
  max-width: var(--max); margin: 0 auto;
  padding: clamp(56px, 9vw, 120px) var(--gutter) clamp(40px, 5vw, 72px);
}
.hero-meta {
  display: flex; justify-content: space-between; align-items: baseline; gap: 12px 32px; flex-wrap: wrap;
  margin-bottom: clamp(28px, 4vw, 52px);
}
.audience { color: var(--ink-soft); }

.hero-title { font-weight: 400; }
.hero-lead {
  display: block;
  font-family: var(--font-body); font-weight: 400;
  font-size: clamp(26px, 3.4vw, 48px); line-height: 1.15; letter-spacing: -.01em;
  margin-bottom: .12em;
}
.hero-display {
  display: block;
  font-family: var(--font-display); font-weight: 800; text-transform: uppercase;
  font-size: clamp(46px, 11.4vw, 176px);
  line-height: .9; letter-spacing: -.035em;
  color: var(--rose);
  overflow-wrap: normal;
}

.hero-bottom {
  display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap;
  margin-top: clamp(32px, 4.5vw, 64px);
}
.hero-copy { max-width: 34em; font-size: clamp(17px, 1.4vw, 21px); line-height: 1.5; font-weight: 300; color: var(--ink-soft); }
.hero-ctas { display: flex; gap: 12px; flex-wrap: wrap; }

/* ---------- TICKER ---------- */
.ticker {
  border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule);
  padding: 22px 0; overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}
.ticker-track { display: flex; width: max-content; align-items: center; animation: ticker 70s linear infinite; }
.ticker:hover .ticker-track { animation-play-state: paused; }
.ticker-item { display: flex; align-items: center; justify-content: center; height: 40px; padding: 0 clamp(28px, 4vw, 64px); }
.ticker-item img { height: 22px; width: auto; max-width: 150px; object-fit: contain; }
.ticker-item img.mono-logo { filter: brightness(0); }
.ticker-item img.avatar { height: 34px; width: 34px; border-radius: 8px; object-fit: cover; }
.ticker-item img.logo-mashable { height: 16px; }
.ticker-item img.logo-oftv { height: 18px; }
@keyframes ticker { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .ticker-track { animation: none; flex-wrap: wrap; width: auto; justify-content: center; } }

/* ---------- SECTIONS ---------- */
.section-head {
  display: grid; grid-template-columns: 1fr; gap: 20px 48px; align-items: end;
  margin-bottom: clamp(28px, 3.5vw, 48px);
}
@media (min-width: 900px) { .section-head { grid-template-columns: 1.4fr 1fr; } }
.section-head .eyebrow { margin-bottom: 18px; }
.h2 {
  font-family: var(--font-display); font-weight: 800; letter-spacing: -.03em; line-height: 1;
  font-size: clamp(34px, 5.4vw, 76px);
}
.h2--display { text-transform: uppercase; font-size: clamp(30px, 4.4vw, 64px); }
.section-copy { font-size: clamp(17px, 1.3vw, 20px); font-weight: 300; color: var(--ink-soft); max-width: 30em; }
@media (min-width: 900px) { .section-copy { justify-self: end; } }

/* ---------- WALL ---------- */
.wall { max-width: var(--max); margin: 0 auto; padding: clamp(56px, 8vw, 112px) var(--gutter) clamp(48px, 6vw, 88px); }

/* Pinboard: multi-column masonry so headline strips read as short clippings */
.board { columns: 1; column-gap: 28px; }
@media (min-width: 640px) { .board { columns: 2; } }
@media (min-width: 1024px) { .board { columns: 3; } }
@media (min-width: 1400px) { .board { columns: 4; } }

.clip {
  break-inside: avoid; display: block; position: relative;
  margin: 0 0 28px; padding: 14px 14px 16px;
  background: var(--card);
  border: 1px solid var(--rule);
  box-shadow: 0 1px 0 rgba(30,18,24,.06), 0 18px 40px -24px rgba(42,20,32,.35);
  text-decoration: none; color: inherit;
  transform: rotate(var(--tilt, 0deg));
  transition: transform .45s var(--ease), box-shadow .45s var(--ease), opacity .3s var(--ease);
}
.clip::before { /* pin */
  content: ""; position: absolute; top: -7px; left: 50%; width: 12px; height: 12px; margin-left: -6px;
  border-radius: 50%; background: var(--rose);
  box-shadow: 0 2px 4px rgba(42,20,32,.45), inset 0 -2px 3px rgba(0,0,0,.25);
}
.clip:hover, .clip:focus-visible { transform: rotate(0deg) translateY(-4px); box-shadow: 0 1px 0 rgba(30,18,24,.06), 0 28px 50px -22px rgba(42,20,32,.45); z-index: 2; }
.clip:focus-visible { outline: 2px solid var(--rose); outline-offset: 4px; }
.clip.is-hidden { display: none; }

.clip-head { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 12px; min-height: 26px; }
.clip-mark { display: flex; align-items: center; height: 26px; }
.clip-mark img { height: 18px; width: auto; max-width: 120px; object-fit: contain; }
.clip-mark img.mono-logo { filter: brightness(0); }
.clip-mark img.avatar { height: 26px; width: 26px; border-radius: 6px; object-fit: cover; }
.clip-mark img.logo-mashable { height: 13px; }
.clip-mark img.logo-oftv { height: 14px; }
.clip-mark .mark-name { font-family: var(--font-mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; margin-left: 8px; }
.clip-year { font-family: var(--font-mono); font-size: 11px; letter-spacing: .1em; color: var(--ink-soft); }

.clip-img { display: block; background: var(--paper-2); border: 1px solid var(--rule); overflow: hidden; }
.clip-img img { width: 100%; height: auto; }
.clip-img--tall img { max-height: 420px; object-fit: cover; object-position: top; }
.clip-quote {
  display: block; border: 1px dashed var(--rule-strong); padding: 18px 16px;
  font-family: var(--font-display); font-weight: 500; font-size: 15px; line-height: 1.3; letter-spacing: -.01em;
}
.clip-quote small { display: block; margin-top: 10px; font-family: var(--font-mono); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); }

.clip-foot { display: flex; justify-content: space-between; align-items: flex-end; gap: 12px; margin-top: 14px; }
.clip-creator { display: block; font-weight: 600; font-size: 16px; line-height: 1.2; }
.clip-type { display: block; font-family: var(--font-mono); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); margin-top: 4px; }
.clip-cta { font-family: var(--font-mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--rose); white-space: nowrap; }

.board-note { color: var(--ink-soft); max-width: 60em; margin-top: 8px; text-transform: none; letter-spacing: .02em; font-size: 12px; }

/* ---------- SHOWS ---------- */
.shows { max-width: var(--max); margin: 0 auto; padding: clamp(40px, 6vw, 88px) var(--gutter); border-top: 1px solid var(--rule); }
.shows-row { display: grid; grid-template-columns: 1fr; gap: 20px; }
@media (min-width: 720px) { .shows-row { grid-template-columns: repeat(3, 1fr); } }
.show {
  display: grid; grid-template-rows: auto 1fr; gap: 14px;
  text-decoration: none; color: inherit;
  border: 1px solid var(--rule); background: var(--card); padding: 14px;
  transition: transform .35s var(--ease), border-color .25s var(--ease);
}
.show:hover { transform: translateY(-4px); border-color: var(--ink); }
.show-img { display: block; aspect-ratio: 16 / 10; overflow: hidden; background: var(--paper-2); border: 1px solid var(--rule); }
.show-img img { width: 100%; height: 100%; object-fit: cover; object-position: top; }
.show-meta { display: flex; align-items: center; gap: 10px; }
.show-meta img { width: 32px; height: 32px; border-radius: 8px; object-fit: cover; flex: none; }
.show-title { display: block; font-weight: 600; font-size: 17px; line-height: 1.2; }
.show-sub { display: block; font-family: var(--font-mono); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); margin-top: 3px; }

/* ---------- SERVICES ---------- */
.services { max-width: var(--max); margin: 0 auto; padding: clamp(56px, 8vw, 112px) var(--gutter); border-top: 1px solid var(--rule); }
.service-list { border-top: 1px solid var(--rule-strong); }
.service {
  display: grid; grid-template-columns: 1fr; gap: 8px 32px; align-items: baseline;
  padding: 26px 0; border-bottom: 1px solid var(--rule-strong);
}
@media (min-width: 760px) { .service { grid-template-columns: 72px 1.1fr 1fr; padding: 34px 0; } }
.service-num { color: var(--rose); }
.service-title { font-family: var(--font-display); font-weight: 700; font-size: clamp(20px, 2vw, 28px); letter-spacing: -.02em; line-height: 1.1; }
.service-copy { color: var(--ink-soft); font-weight: 300; font-size: clamp(16px, 1.2vw, 19px); }

/* ---------- CLOSE ---------- */
.close {
  background: var(--plum); color: var(--paper);
  padding: clamp(72px, 11vw, 160px) var(--gutter);
  text-align: center;
}
.close .eyebrow { justify-content: center; margin-bottom: 26px; }
.close-title {
  font-family: var(--font-display); font-weight: 800; text-transform: uppercase;
  font-size: clamp(34px, 6.6vw, 104px); line-height: .95; letter-spacing: -.035em;
  max-width: 12em; margin: 0 auto;
}
.close-copy { margin: 28px auto 34px; font-size: clamp(17px, 1.4vw, 21px); font-weight: 300; color: rgba(246,236,234,.8); max-width: 28em; }

/* ---------- FOOTER ---------- */
.foot {
  display: flex; align-items: center; justify-content: space-between; gap: 12px 24px; flex-wrap: wrap;
  padding: 26px var(--gutter);
  background: var(--plum); color: var(--paper);
  border-top: 1px solid rgba(246,236,234,.14);
}
.foot .wordmark { color: var(--paper); text-decoration: none; }
.foot .mono { color: rgba(246,236,234,.65); }

/* ---------- MOTION ---------- */
.reveal { opacity: 0; transform: translateY(14px); transition: opacity .6s var(--ease), transform .7s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } }

/* ---------- SMALL SCREENS ---------- */
@media (max-width: 600px) {
  body { font-size: 17px; }
  .nav { padding: 12px var(--gutter); flex-wrap: nowrap; align-items: flex-start; }
  .nav .wordmark { padding-top: 9px; }
  .nav-pills { justify-content: flex-end; gap: 6px; max-width: 70%; }
  .pill { padding: 9px 14px; font-size: 10px; }
  .hero-meta { flex-direction: column; align-items: flex-start; gap: 12px; }
  .hero-display { font-size: clamp(34px, 11.4vw, 72px); letter-spacing: -.04em; }
  .hero-ctas { width: 100%; }
  .hero-ctas .btn { width: 100%; justify-content: center; }
  .board { column-gap: 18px; }
  .clip { margin-bottom: 22px; }
}